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This web site cpdschools.kentcpdonline.org.uk had the following in the homepage, "About Kent Schools CPD Online." Our analyzers noticed that the webpage stated " Welcome to Kent Schools CPD Online." The Website also said " Professional development and training for Kent Childrens workforce. SWIMMING COURSES NATIONAL CURRICULUM TRAINING PROGRAMME UPDATE. Old Module 1, Units 1 and 2 2008 -2014 has now been replaced by an online course Fundamentals of School Swimming Primary 2015 - INSTITUTE OF SWIMMING IoS see SCH 151362 for more infor." The website's header had Kent Schools as the most important optimized keyword. It is followed by workforce, professional development, and cpd which isn't as highly ranked as Kent Schools. The next words cpdschools.kentcpdonline.org.uk used was coursefinder. personal development was included but will not be understood by search crawlers.